The identity of the AI sales team that never sleeps. How the mark is built, what it means, and the complete production asset set, ready to export.
The mark, and the meaning
behind the dot that never stops.
The idea
An always-on sales team, expressed in a single dot.
PipeLime is the AI sales team that never sleeps — finding, researching, and booking your next qualified meeting around the clock, in every timezone. The identity has one job: to make that feeling — tireless, live, switched-on — instant and unmistakable.
Pipeline, with a twist of lime. Set in Sora ExtraBold — lowercase, tight, unornamented — the lettering reads the way the product behaves: engineered, calm, exact. It never shouts. It lets the dot do the talking.
The live dot is the brand — a status light lifted straight from the software it stands for. The solid core is the agent, running. The halo is its signal going out: outreach in motion, a pipeline that is never idle. It glows lime because lime means go.
The work never pauses. The brand should always feel switched-on and live.
Confident and direct, never corporate-bland. A clean monolith with one bright accent.
Precise type, generous space, no ornament. It looks like software that just works.
Logo
The wordmark closed by the live dot. The lime dot — on light or on dark — is the default and should be reached for first wherever space and color allow. When lime can’t be reproduced, drop to the all-white or all-black monochrome cut: the dot loses its color and matches the wordmark.
The symbol
When the full wordmark won't fit, the stacked mark carries the brand: the wordmark broken to two lines, still closed by the live dot. This is the social avatar and the app lockup.
Favicon & tab mark
At its smallest, the brand is the dot alone — the live signal, holding a browser tab. The halo and ring survive at 64 and 32 px; at 16 px and below, drop them and ship the solid core only. The bold cut keeps the full live dot, sized up for the busiest contexts.
Logo over imagery
Photography shows the human outcome — the meetings, the teams, the wins. The wordmark and a short line ride on top. Always lift legibility with a scrim, hold the mark in a clear corner, and keep the dot lime only where it has contrast to spare — otherwise switch to the all-white logo.
Always selling.
Hero lockup · wordmark + line over a left-anchored scrim
Footer lockup. Wordmark in a corner over a bottom scrim — the everyday placement.
Busy or bright image. Use the all-white logo over a 40–50% ink scrim for guaranteed contrast.
Corner mark + subtitle. The symbol top-left, the line bottom-left — for campaign and social.
Add a scrim or place on a calm, dark area · keep a clear safe zone in a corner · use the all-white logo when in doubt · let the lime dot glow only where it has contrast.
Drop the logo on a busy focal point · place the lime dot over green or bright foliage · skip the scrim on light images · tint the whole photo lime.
Color
Three tokens carry the brand. Lime is the spark — the dot and the favicon, never body text. Ink is the canvas. Paper is the light surface. Click any swatch to copy its hex.
Typography
Two typefaces do the work. Sora ExtraBold sets the wordmark and every title — tight and engineered. Inter carries the reading: body copy, UI labels, everything you read at length.
Regular for body copy and longer reading. SemiBold for UI labels and emphasis.
Clear space & minimum size
Give the mark room to breathe and a floor to stand on.
Clear space = the dot core (x) on all four sides. Keep this margin free of other type, graphics and edges.
Below the wordmark minimum, switch to the favicon. The halo and ring drop out under 24 px.
Misuse
The mark holds up everywhere — as long as these four lines aren't crossed.
Downloads & asset pack
Everything you need, ready to pull. Vector SVG is the master for every mark — it scales to any size, so it’s the source for print and large format alike.
pipelime-brand-pack.zip