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8 Ideas to write emails that get responses

Think outside the box, get answers from your cold emails and drive more sales
Published 3 months ago

Personalized outreach

In the competitive cold emailing world, where silence often reigns supreme, mastering the art of standing out is crucial. People's email inboxes are often flooded with messages, making it crucial to stand out. Below, we explore eight creative and unconventional strategies for writing effective cold emails that not only grab attention but also motivate a response. During this article we will think outside the box and work under the premise:

It's impossible to convert silence into a sale, but you can turn a No into a Yes.

The Short and Direct Message Strategy

Less can often be more. Sending a short and direct email, with minimal information, can be incredibly effective. This type of message forces the recipient to focus their attention on the essential content without distractions. Receiving a concise email, the recipient may feel more inclined to respond quickly, as it does not require a considerable effort to read or respond. An additional tip is to use plain text, as this can make the email feel more like an informal or personal message, akin to those one might receive from a colleague, rather than the typical promotional format of cold emails. This seemingly minor detail can influence the lead to pay more attention to the content, thereby aligning with the goal of generating a genuine and direct response.

Inserting a Spelling Mistake in the Subject

Though it may seem counterintuitive, introducing a small spelling error in the subject line can make it stand out among others. Natural curiosity leads us to notice what does not fit, and an error in the subject might be just what makes the recipient open the email to see what it's about. However, this strategy should be used cautiously not to project an image of carelessness or lack of professionalism.

Deliberate Errors in the Name

Similar to the previous strategy, misspelling the lead's name can catch their attention due to the surprise it generates. Many times, it can lead to receiving an initial negative response from the lead, but now you have their attention and have established a connection! You've accomplished the most challenging part, now it depends on you to persuade them with an attractive proposal.

Pretend a Previous Answer

Crafting an email that simulates being a response to a previous message can pique curiosity. The recipient, not remembering having replied before, may feel compelled to open the email and read its content to clear up the confusion. This psychological approach plays on curiosity and the aversion to leaving matters unresolved.

Mentioning Conversations with Colleagues

Saying you've been in touch with a colleague of the recipient can be an excellent method to gain credibility and elicit a response. The implication of a third party in the communication adds a level of legitimacy and urgency to the message.

The Mystery of the Missing Information

Sending an email that intentionally omits a key detail can intrigue the receiver. For instance, mentioning a relevant link or document without including it encourages the recipient to respond asking for that missing information. Curiosity is a powerful motivator of behavior.

The Immediate Follow-Up

Sending a second email immediately after the first one saying you forgot to include something important can be very effective. This strategy creates a little suspense and can make the recipient more inclined to check both emails to discover what was "forgotten."

The Ultimatum Message

Sending an email expressing frustration in a polite manner, as if you are about to give up on your attempts to communicate, can be the push the recipient needs to respond. The tone must be carefully calibrated to avoid sounding aggressive and rather convey a sense of last resort in which their response is sincerely valued. For example:

Each of these strategies should be employed with tact and considering the context and potential relationship with the recipient. Creativity and a personalized approach can be the key to unlocking a productive conversation with potential customers or business partners through cold emails.

But hey, don't forget that there are certain traditional standards when it comes to writing a cold email, but once you have understood and adopted these principles, I encourage you to challenge them and innovate with creative ideas that could increase your conversion rates.

Remember, the most valuable advice of all is to systematically measure your results. This will allow you to compare different strategies employed and refine your tactics based on concrete evidence.


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